Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. The user friendly and interactive presentation for self-assessment makes this an outcome-based learning tool.
provide management and directors of companies, both private and public, with a reference work on the most important principles of corporate governance. It discusses the requirements of the Companies act, the recommendations of the 2002 King Report and recent requirements for directors of public-sector enterprises. Throughout the author makes clear how the relevant principles can be practically and progressively implemented.
A major shift in research methodology from technical to more contextual and pragmatic approaches, this thorough resource incorporates new trends while also providing comprehensive coverage of the full range of established research approaches and techniques, skillfully combining epistemology, methodology, statistics, and application in a volume that is both sophisticated and practical. Placing a greater emphasis on interdisciplinary and applied research skills, this guide encourages the concurrent use of qualitative and quantitative methods and explores such complex topics as ethical issues in social science research; inferential statistical methods; and Marxist, feminist, and black scholarship perspectives.
An understanding of logistics is of primary importance in the modern business world and this text allows students and businesspeople alike to become comfortable with the fundamentals of this discipline. In its explanation of logistics—the process of moving a commodity or service from customer order to consumption—this guide provides insight into every step of the process, from order processing and purchasing to packaging and warehousing. Tips are included for integrated logistics, customer service, materials flow, and strategic logistics plans.
Fundamentals of Research Methodology for Health Care Professionals
An introduction to research methodology, this textbook contains conceptual and nontechnical descriptions of the methods used by researchers in medical experimentation. Each step of the research process is explained and illustrated with examples from practice. This revised second edition also has expanded sections on clinical research methods, action research, Web resources, and current scenarios.
A focus on the legal aspects of medicine, ethical issues, and community-based work distinguishes this education manual for nurses from previous volumes in the series. Discussion questions and self-assessments are included in each chapter whose subjects include care for women with special needs, disabled clients, the elderly, and patients with HIV/AIDS or a malignant disease.
This book identifies the key elements and components in starting a retail business. It is a known fact that there are a number of aspects that require attention in order to enhance the chances of success of the business. These issues, deemed to be essential in the running of a retail business, include the following: focusing on the customer; being in the right merchandise; selecting suppliers; stock control; pricing for profit; management of price changes; promoting sales; blending store activities for success. The book places the relevance and importance of these issues in perspective and in a practical way illustrates the application of the theory. Activities are used to explain certain concepts and a number of South African examples can be found in the book to illustrate certain principles. Introduction to Retailing is an easy-to-read book, and offers students and business people alike a hands-on approach to fundamental retail issues.
Teacher education offered at a distance in South Africa