Introduction to Sport Marketing
  • Language: en
  • Pages: 336

Introduction to Sport Marketing

  • Type: Book
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  • Published: 2014-12-17
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  • Publisher: Routledge

Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, through to detailed planning and implementation. The book has a wider scope than other sport marketing textbooks, recognising that students are just as likely to have to employ their marketing skills in community sport or the not-for-profit sector as in professional sport, and therefore represents the most realistic and useful sport marketing text currently available. N...

Sport Funding and Finance
  • Language: en
  • Pages: 282

Sport Funding and Finance

  • Type: Book
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  • Published: 2017-07-31
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  • Publisher: Routledge

Sport Funding and Finance provides a complete introduction to the macro-level and micro-level aspects of sport finance. It describes the evolution of sport from a kitchen-table operation into the sophisticated, boardroom-driven global financial industry that it is today. It uses the professional sports leagues of the US and Europe as an international benchmark, and explains why the financial context is so important for all managers working in sport. The book also provides a step-by-step introduction to the principles and practice of effective financial management, providing the reader with a complete set of professional tools and skills for use in the sport industry. Now in a fully revised a...

Butterflies of Arizona
  • Language: en
  • Pages: 415

Butterflies of Arizona

  • Type: Book
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  • Published: 2001-10-01
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  • Publisher: Unknown

None

Baily Bumble Bee
  • Language: en
  • Pages: 32

Baily Bumble Bee

  • Type: Book
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  • Published: 2009-04
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  • Publisher: AuthorHouse

None

Sports Management
  • Language: en
  • Pages: 282

Sports Management

The first text on sport management for the Australian market, incorporating modern management philosophies in the sporting context.

Banneker
  • Language: en
  • Pages: 334

Banneker

  • Type: Book
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  • Published: 2015-08-30
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  • Publisher: AuthorHouse

What if you were a renowned astronomer, mathematician, engineer, musician, and surveyor with an extraordinary memory? What if you were admired by Benjamin Franklin, needed by President Washington, and resented by Thomas Jefferson? Now, what if you were a free black? How would you navigate through the narrow straights of Colonial America? After the war of Independence, the South is threatening separation from the North regarding one currency. Washington instructs Jefferson to build the nation’s capital in the South in exchange for the votes needed to unite the colonies which is a precarious position for Jefferson: he must commission Benjamin Banneker. Libby is a beautiful angel capable of t...

Where is Saint George?
  • Language: en
  • Pages: 138

Where is Saint George?

This thought-provoking book suggests that certain basic images found in traditional songs, and certain musical phrases linked inseparably with them, were once common to Celtic and pre-Celtic-forms of worship, and were only later absorbed in Christian ritual.

Breaking the fetters: the memoirs of Bob Stewart
  • Language: en
  • Pages: 200

Breaking the fetters: the memoirs of Bob Stewart

  • Type: Book
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  • Published: 1967
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  • Publisher: Unknown

None

Sport Management
  • Language: en
  • Pages: 404

Sport Management

  • Type: Book
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  • Published: 2015-01-09
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  • Publisher: Routledge

Now available in a fully revised and updated fourth edition, Sport Management: Principles and Applications introduces the sport industry and examines the role of the state, non-profit and professional sectors in sport. It focuses on core management principles and their application in a sporting context, highlighting the unique challenges faced in a career in sport management. Written in an engaging and accessible style, each chapter has a clear structure designed to make key information and concepts simple to find and to utilize. Chapters contain a conceptual overview, references, further reading, links to important websites, study questions and up-to-date case studies from around the world ...

Australian Sport--better by Design?
  • Language: en
  • Pages: 208

Australian Sport--better by Design?

Australians have invested an enormous amount of emotional and physical capital in their sporting systems and structures. While Australian sport has many times been dissected from a historical and cultural perspective, there is little detailed analysis of sport's relationship with government. The book focuses on sport policy, and examines the ways in which government has affected the development of Australian sport since 1919. The text identifies the political, economic and cultural context in which policies were set, and examines critical policy shifts. The book also provides a strong theoretical foundation by first discussing the underlying principles of policy formulation, and second, the ...